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Go ahead, be a tease!
With few exceptions, one strategy holds true when developing your email call to action strategy. It definitely pays to be a tease and to use copy-light creative approaches. Here’s why. More > |
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Best of the blog: Pay attention to this bright shiny object
In the overall marketing landscape, no doubt mobile marketing is one of the fastest-evolving disciplines. With so many new trends coming to the fore, it’s easy for marketers to be lured by the latest hype or cool app launch. Here’s a real-deal technology to get in front of now. More > |
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Do you go after "bright shiny objects" in marketing? |
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The results are pretty evenly split on video among our readership — but we think it’s significant that only about one in ten are so skeptical they aren’t interested in trying it. |
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